Halfapenguin.com

Where apple is going wrong...

23:22, 15 May 2007

I've been thinking about where apple is going wrong, particually in light of the MacBook refresh. Admitedly i've got my eye on a MacBook pro but i've definatly been tempted by the small form factor of the Macbook.

However the Macbook is still too big to be small in my eyes. Looking at people who have the Powerbook 12", its a small, but beautiful form. It shouldn't be used as a desktop replacement, but i have no qualms using an external monitor and keyboard (although i do prefer my trackpad these days), when doing long stints at my desk.

There are other implications of the 12" form factor, beyond the size, a smaller screen does result in better battery life, as was established with the 12 " powerbook versus the 15" powerbook.

Sadly for whatever reason, the small and powerful seems to be lacking from apple, its an oversight because i know of many mac users who swear by their 12" powerbooks and ibooks, (if i had the money i'd buy a 12" ibook to have as a rough and ready machine if i wanted to travel).

Assuming its not Apple missing the mark, it must be some form of ulterior motive, either its a design issue (unlikely since there are smaller than 12" windows laptops", or more likely they have something in the wings they are preparing to bring out of the wings at the right time (after a few more tweaks).

Speculating i do wonder if they are looking at fuel cell based mini macs, although the tech is still a little bit infant stages, but an ultraportable with days of battery life with a decent OS would be a definate apple coup...

Anyway, I'm going to keep my eyes and ears and 4 noses peeled, and if i hear anything, this blog will be the 3rd place to hear about it from me...

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